Some seem to say that it is worth a small business owner's time to use social media to get the word out because it's free, it gets quick results, it's flexible, it gets easier with time, that it will lead to other valuable sources of traffic, that it builds links with social media and is safer than buying links, that social media users are predictable, that it doesn't require as much time as we might think, that branding through social media is possible, that links can help your search engine rankings to rise quickly, and it allows you to leverage your existing traffic.
You need to have a way to capture those prospects before they click away forever. Having good content for them to enjoy once they land there is only one part of the equation. You want to offer them a way to provide their email address so that you have permission to keep in touch and build an ongoing relationship with them.
The need for optimizing your social media site arises from the need to increase traffic and participation positively to your forum or blog, which contains link to your professional services or to the product site. Just like regular SEO, SMO also leads to search results with a difference in marketing technique. Here your client or prospective client gets to discuss you, both with or without your participation. Besides that visitors get to read both positive and negative comments and posts about your presentation, which may be text, video clip or a pure presentation about your product/services.
The second major benefit is that you can market new products and services to existing customers without pitching to them directly. You can do this by simply creating a status update on Facebook. Whenever they log into their account (even if they have no interest in conducting business), they'll see your status update on their feed. If they find what you're offering useful, they might just buy.
Social networking sites are myriad, with more popping up every day. Social bookmarking and video-sharing sites are just as plentiful. That being the case, it is imperative we understand the transition and the trends underway and ongoing if, as Internet marketers, we wish to take advantage of the veritable gold rush underway on the web today. However, a word of caution! While I use the phrase gold rush, I must add a caveat. Without the proper understanding, preparation, and an intelligent, well thought out inbound marketing strategy, the online campaign will come up bust every time.
Links to a primary site can often result in additional product purchases. Even if the individuals have the most current audio products they may use a social media site as the first step in locating and purchasing items such as t-shirts, hats, sweat bands, posters, magnets and many other branded items from the artist.
Let's say your small business sells hand-made t-shirts in-store as well as online. Your marketing strategy revolves around a "hot deals" page on your website that offer "buy now" opportunities for your 6 top-selling designs. All inbound activity will be directed to this landing page.Your small business has a decent following on Twitter and and active fan group of Facebook, so they will be the primary target of your social media marketing activities. You also post images of your products on Flickr, so you'll track inbound links from there as well.
LinkedIn is one such social networking site but specially meant for business networking. It has 42 million registered users over 200 countries and the number is on the rise. There are no doubts that Facebook is a social giant with more than 300 million active users in the whole world, Whereas, Twitter is well recognized as the silver fox in the social media.
Read about website traffic. Also read about seo services and article submission |